“EverCrisp apples have all the characteristics that customers are looking for in a new apple. Customers love them and they’re coming back for more,” says Vinnie Latessa, director of produce for Heinen’s Grocery Store, which has 23 locations between Cleveland and Chicago. Read the full story.
The MAIA-1 apple — marketed as EverCrisp® — is tracking for explosive growth in the produce aisle in the coming years. Big on sweet flavor and juicy, crisp texture, EverCrisp apples have won over customers in orchards and at select retailers, establishing a foundation of early fans. Read the full [...]
I was shopping at Harding’s on West Main Street yesterday and finally saw the apple that I’ve heard everyone on TV buzzing about. It’s supposedly so good that it will replace Honeycrisp as the top favorite apple. Well, of course, I had to try it and it’s true! EverCrisp [...]
The MAIA-1 apple – marketed as EverCrisp – is tracking for increased growth in the produce aisle in the coming years. Suppliers are saying that EverCrisp apples are popular among customers in orchards and at select retailers, establishing a foundation of early fans. Read the full story.
Brian Garwood, Garwood Orchards in LaPorte, Ind. Business: U-pick and retail farm market, wholesale/packers “Customers love it on first bite,” says Brian Garwood of the MAIA-1 apple – [...]
Gus Heinicke, orchard manager, Columbia Fruit Packers in Wenatchee, Wash. The MAIA-1 apple – marketed as EverCrisp® – may be the next big variety at Columbia Fruit Packers. “I’m going to plant more acres so we can move forward with EverCrisp,” says Gus Heinicke, one of the orchard managers for Columbia [...]
Vinnie Latessa, produce director at Heinen’s Grocery Store Business: Local grocery chain with 23 store locations in Cleveland and Chicago “EverCrisp® apples have the characteristics customers are looking for in a new apple: it’s a hard, crisp apple with sweet flavor. Customers love them,” says Vinnie Latessa, produce director at Heinen’s [...]
Dave Rennhack, Rennhack Orchards Market in Hart, Mich. Business: Retail farm market It’s only the second season MAIA-1 apples – marketed as EverCrisp® – have been available at Rennhack Orchards Market in Michigan, but the apple already has a following of its own. “Our customers are flavor customers,” says co-owner Dave [...]
Peter, Sr. Extension Associate at Cornell University, adds his thoughts to ‘Adam’s Apples’ blog evaluation of EverCrisp. “This is a late season winner in the Hudson Valley. The fruit is rock hard, very dense, proving to be a long-term cold storage keeper, not requiring CA. Over time I find its flavor [...]
Heads-up Honeycrisp apple fans. There’s a new temptation on the tree. It’s called EverCrisp, born of a wildly popular Honeycrisp mother and Fuji father, and inheriting the fabulously explosive taste and texture of each. Read the Cleveland Plain Dealer’s full story.
