The EverCrisp Apple
The EverCrisp Apple is a new trademarked apple developed and marketed by the Midwest Apple Improvement Association after more than a decade of breeding and research.
This brand was identified among many apples cultivated and tested specifically for the challenges faced by growers in the Midwest portions of the United States.
- Sweet flavor
- Texture similar to Honeycrisp
- Resembles Fuji in shape and appearance
- Long storability
- Greater apple density
Mitch Lynd, a grower from Ohio and one of MAIA’s co-founders, states that EverCrisp looks and tastes a lot like Fuji, but it’s a lot crispier. David Doud, owner of David Doud’s Countyline Orchard in Roann, Ind. Doud, a member of MAIA, currently grows about 50 varieties on 20 acres; his family has worked with hundreds of apples over the years, including heirlooms. None of them compete with EverCrisp, he said.
The Midwest Apple Improvement Association is an organization of private breeders developing apples specifically for the climate and conditions of the Midwest. The EverCrisp apple is the first brand to be released from this research and development.
Consumers are excited about this release. Diane Miller, a tree fruit Extension specialist with Ohio State University, tested consumer reactions to the apple at Cleveland’s Fabulous Food Show in November 2010. Based on the data, EverCrisp rated higher than Fuji and Cameo and was equivalent to Honeycrisp and SweeTango, she said.
“We already knew EverCrisp was a fabulous apple,” Miller said. “This confirmed it.”