New EverCrisp® is the Sweetest Apple for Your Favorite Seasoncmhehre
Sweet, Firm and Crunchy: EverCrisp® Apple’s Late-Season Arrival + Durable Storage is Ideal for Holidays and Into the New Year
Newcomerstown, OH (Aug. 7, 2017) – When it comes to exciting new apples arriving this fall, the best will be saved for last: EverCrisp® expands its availability this year as a late-season, sweet apple that packs a superior crunch.
This blushed rosy red apple is juicy and firm. And, the EverCrisp® name says it all. Ever durable, the apple arrives late October through November and stores well, maintaining its sweetness and texture like no other – giving apple lovers a fresh, new choice just as most other newer varieties are leaving.
That makes EverCrisp® the perfect treat for a holiday celebration, the ideal snack for a healthy New Year, and a crave-able delight well into 2018.
The apple is the result of nearly two decades’ work by the Midwest Apple Improvement Association (MAIA) to present an apple that would store well deep into apple season. MAIA-1 apples – marketed as EverCrisp® under strict quality control regulations – became available in limited supply last year at growers’ farm stands primarily in the Midwest and Northeast.
This year’s anticipated harvest will also place EverCrisp® on select grocers’ shelves starting in November. Today, EverCrisp® are growing at 350 orchards in 32 states. Availability is expected to expand exponentially in 2018 and beyond.
The MAIA-1 apple variety’s parentage are Honeycrisp and Fuji, which combines their flavor and juiciness. Each bite produces a loud crunch, followed by an explosion of sweetness.
“Is EverCrisp® the perfect apple? No, such an apple hasn’t been discovered yet. But EverCrisp® is ever so close to being just that,” said Bill Dodd, Executive Director of MAIA and owner of Hillcrest Orchards in Amherst, Ohio. “Every distributor, every retailer and every consumer who samples EverCrisp® becomes a fan. We think it has tremendous potential.”
EverCrisp® is Ever Crave-able
The apple’s story begins nearly 20 years ago when Mitch Lynd of Lynd Fruit Farms in Pataksala, Ohio, set out to develop new apple varieties.
Lynd and a collection of growers who would eventually form MAIA grew thousands of experimental seedlings. In 2008, David Doud of Countyline orchard in Roann, Ind., sampled an apple he felt was better than any other he was growing. Sweet, crisp and firm. He called it the “apple with the 21st century crunch.” A new apple variety – MAIA-1 – was born. Subject to very strict quality control measures, ensuring that only the best reach consumers, these apples will be marketed and sold under the EverCrisp® trademark.
In the years following Doud’s discovery, fellow MAIA-1 growers took the apple on the road for taste tests and sampling events at various shows and other gatherings. The response was overwhelming: MAIA-1’s were considered among the best tasting and most satisfying.
“That’s because the apple provides a full sensory experience that leaves you craving another bite,” Doud said. “And, when you’re finished, you’ll want another; and you’ll want to tell your friends about it, too.”
About Midwest Apple Improvement Association
Midwest Apple Improvement Association (MAIA) was formed in the mid-1990s with the goal of developing apple varieties to suit the climate and challenges faced by growers in the Midwest. Today, there are more than 450 members across the United States, Canada and internationally. To date, they’ve bred, grown, harvested and evaluated more than 50,000 seedlings. The MAIA-1 apple variety – marketed as EverCrisp® under strict quality control regulations – is the first variety to arrive on the market.
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Media: For more information and photography, contact Eric Davis, eric@Harvest-PR.com, 612-424-7545.