Press Releases

Growers, Distributors Celebrate Ever-Growing Demand for EverCrisp as 2018-19 Season Arrives

Supply Doubles Year-Over-Year for MAIA-1 variety, marketed as EverCrisp; “The Apple Sells Itself” Newcomerstown, Ohio (Nov. 7, 2018) –  Supply for MAIA-1 apples, marketed as EverCrisp®, has more than doubled for the 2018-19 season, and growers and distributors are anticipating strong demand at retail and on farm. All told, there [...]

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EverCrisp Provides Top-Notch Eating Experience

Brian Garwood, Garwood Orchards in LaPorte, Ind.                                                  Business: U-pick and retail farm market, wholesale/packers “Customers love it on first bite,” says Brian Garwood of the MAIA-1 apple – [...]

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A Stellar Year for EverCrisp in Washington

Gus Heinicke, orchard manager, Columbia Fruit Packers in Wenatchee, Wash. The MAIA-1 apple – marketed as EverCrisp®  –  may be the next big variety at Columbia Fruit Packers. “I’m going to plant more acres so we can move forward with EverCrisp,” says Gus Heinicke, one of the orchard managers for Columbia [...]

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Second is Best at Heinen’s

Vinnie Latessa, produce director at Heinen’s Grocery Store Business: Local grocery chain with 23 store locations in Cleveland and Chicago “EverCrisp® apples have the characteristics customers are looking for in a new apple: it’s a hard, crisp apple with sweet flavor. Customers love them,” says Vinnie Latessa, produce director at Heinen’s [...]

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EverCrisp Wins in Michigan

Dave Rennhack, Rennhack Orchards Market in Hart, Mich. Business: Retail farm market It’s only the second season MAIA-1 apples – marketed as EverCrisp® – have been available at Rennhack Orchards Market in Michigan, but the apple already has a following of its own. “Our customers are flavor customers,” says co-owner Dave [...]

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New EverCrisp® is the Sweetest Apple for Your Favorite Season

Sweet, Firm and Crunchy: EverCrisp® Apple’s Late-Season Arrival + Durable Storage is Ideal for Holidays and Into the New Year Newcomerstown, OH (Aug. 7, 2017) – When it comes to exciting new apples arriving this fall, the best will be saved for last: EverCrisp® expands its availability this year as a [...]

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